Social Media world is a crazy place to be in. There are thousands if not millions of posts uploaded every single day to the point where we are bombarded with content from different people and businesses. Most of this content is creative, high-quality and original, which makes it seems effortless to manage various Social Media channels and deliver unique content all the time.
But the amount of work these businesses and people put to keep their accounts running is equal, if not more, to what you do with your Social Media accounts. However, there is one significant difference between the people who grow their channels to the ones who are stuck at the same number of followers - content calendar. What is a content calendar?
A content calendar is a document (usually a spreadsheet) that allows you to plan future content, measure past posts engagement and keep a track of important trending events. It offers an overall view of every important data for your Social Media account - account statistics, deadlines, reminders, notes, upcoming holidays.
The content calendar keeps your marketing efforts focused on the same goal. It can be a great communication tool between businesses and agencies as this document is extremely helpful when working in teams. Using a content calendar when working with others allows your brand to keep a consistent voice and style, no matter how many people are responsible for creating the content for your Social Media accounts.
And that’s not all. This document will make sure that every team member is on the same page about every single account detail - future posts (content), hashtags, events, and promotions.
If you are still not convinced, here are 3 reasons why you need to make/get one right away:
1. Content Calendar makes it easier to schedule your content
A content calendar can make your job a hundred times easier. It will allow you to plan and create strategic content, designed to hit specific goals and reach a specific group of people. Once you have posts for at least one week (or 1 month) in advance in your calendar, you can easily transfer them to scheduling platforms such as Hootsuite, Buffer and Later.
This way you won’t have the pressure of posting every day but your account will remain active. Less stress will improve the quality of your work and help your accounts to get better in no time.
Quick Tip: And don’t forget about your audience. Just because you have your account running on its own does not mean that you should disappear from the platform. You still need to post stories and reply to comments. And let’s not forget about engaging with others.
2. Content Calendar will help you visualize and organize your future content
With the help of a content calendar, you will be able to visualize your future content and make it compatible with your Social Media Strategy. If your account is not performing well over time, the content calendar will help you to identify the reason. In addition, you can use it to create content for multiple Social Media platforms. This will help you to stay organized across all Social Media channels. And that’s a big plus!
3. Content Calendar will help you improve
Once the month is over and the content calendar is fully filled, it becomes an archive. You can use it to track your progress and reflect on your Social Media accounts. It is your job to use it to examine what works best and has the highest engagement for the previous month. With the help of a content calendar, you can answer questions like - did we achieve our goals? How many new followers did we gain?
Quick Tip: Combine your content calendar with analytic tools to get the best overview of your account. Tools, such as Instagram analytics and Facebook Page Insights will give you more information and accurate numbers, so you can easily track your account’s progress.
The content calendar will not grow your Social Media accounts. At least not directly. But it will teach you to plan ahead and be organized. And those are two very valuable skills you must master if you want to manage one or many Social Media accounts and make a living out of it.
In addition to planning and being organized, you will learn to be consistent and create strategic content for your Social Media accounts. You will never run out of ideas because you won’t have the pressure of posting every day. But most importantly, with a content calendar, you will be able to see what your target group finds appealing.
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