If you are looking for new ways to up your Instagram game, Reels might be the answer to your questions. Instagram Reels is a new way to create content and reach new people on Instagram.
The feature allows users to upload short 15- or 30-second videos combined with music and special effects as well as other creative tools like backgrounds, games, stickers, and filters.
Reels can be recorded in a series of clips (multiple times) or all at once. If you have video content on your phone, you can upload that footage instead of recording a new one.
You can share your Reels with your followers but your content can be discovered by a huge audience through the Explore page as well.
How To Create Your First Reel?
To create your first Reels, tap on the camera icon in the top left corner of your Instagram home feed, just as if you are about to create a new Instagram Story. Then, change the mode to Reels.
Once you add your video, you have a few options to edit it and make it more entertaining. You can add audio to your content from the Instagram music library and you can also use your own audio. Plus, you can choose between different effects created by Instagram and other users. Last but not least, you can also choose to speed up or slow down a specific part of your video to make your video even more creative.
Once your Reel is ready, you will be able to optimize your new post by adding a caption, choosing the right set of hashtags, or changing the cover image. Before you post your Reel, you will have the option to add your new content to your Instagram feed.
How To Use Instagram Reels?
Instagram Reels can be used by brands and Influencers. People can use Reels to content with followers, build brand recognition and grow their presence.
Share Great Content
Create unique and genuine content that aligns with your brand image and style. Use Instagram reels to share your story in a creative, fun, and authentic way. Emphasize on what makes you stand out from the rest and do not be afraid to show your personality.
Share Educational Content
Instagram Reels enable users to educate their followers by sharing valuable information that can help potential customers to make a buying decision or become loyal followers. Sharing education material from your industry will help you stand out and build yourself as an expert in your field.
Helpful tips such as How-To guides, courses, blog summaries, explanatory videos, and any form of educational material can attract more people interested in what you have to share.
Creating FAQ Reels to answer the most common questions your followers have is also an excellent way to spread your message and increase brand awareness.
Showing examples of how people can use your product or benefit from it as well as announcing new sales offers will help increase your sales and create a loyal group of followers.
Share Behind-The-Scenes Content
If you want to develop a genuine relationship with your followers, you can use Instagram Reels to give exclusive access to the behind-the-scenes of your account. Use Reels to show how your products are being made or share a “typical day of your life” video.
Highlight the important part of your day that your followers want to see or give the spotlight to a key member of your team. Give your audience backstage passes and show them how your account or business operates and make sure to present it in an interesting manner.
Start a New Challenge or Join an Existing One
Challenges are big on the Internet. If you want to gain momentum and increase your reach on Instagram, joining a popular challenge that is already big on the platform might be the thing to do.
Or if you feel creative, you can be the one starting a new challenge. Just make sure to make it funny and interesting for other people to join.
Share Light-Hearted Content
Whether you are a personal brand or a large corporation, creating fun and light-hearted content on Instagram Reels can bring joy to your followers.
Reels can be a nice way to loop people in and help them feel personally connected to your brand. Keep your Reels simple and fun.
Consider sharing funny videos of your pets, vacation spots you love, your morning routine, or trending memes that relate to your brand’s image and personality, if this is something that resonates with your brand or personality.
Last but not least, Instagram Reels is a great place to showcase your products or merchandise. Highlight the best features of your products and make sure to include the benefits of using them.
If you offer services, highlight what makes you different by telling a story or share testimonials and clients’ reviews. Explain how your services fit in everyday life and how they can be used by your followers.
Test different things to determine what works on Instagram Reels and stick to it. If you find it hard to understand which content performs well, check out Instagram Reels analytics to get the accurate number.