Last Updated: April 2020
Instagram is by far my FAVORITE Social Media platform. There is something about this network that seems more genuine than anywhere else. Maybe it’s the community or the fact that the platform is highly focused on great visuals and creativity. Or maybe it’s the simple, yet very elegant, design and UI of the app. Whatever it might be, Instagram is a great place to form your own community, find others who share the same interests as you do and turn your hobby into a profitable business.
Instagram is a very fun place, no matter the number of your followers. You don’t need to have thousands of followers to sell your products and find loyal customers/people interested in you or your brand. If you have high engagement on your posts, you are half-way there.
However, the number of your followers does matter if you want to grow your account and monetize it. The more followers you have, the more and better features you can use.
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There are four important milestones you need to focus on, the moment you start your Instagram account. Focusing on these objectives will boost your profile and allow you to taste the sweet life of Instagram.
Today, I am going to go through all four of them, so let’s get started!
Instagram Milestone #1 - Reach 100 followers
The first Instagram milestone you have to focus on as soon as you start your profile is to reach 100 followers. This is not a hard task to accomplish, especially if you use hashtags and post high-quality content consistently.
Reaching 100 followers on Instagram will give you access to Instagram Insights. In order to use Instagram Insights, you need to have a Professional (Creator/Business) account. You can convert your Personal account to Professional and switch it back to Personal at any time.
Note: You can switch to a Professional account from Instagram > Settings > Account > Switch to Professional Account.
With the help of Insights, you will be able to see more data about your best performing content (posts and stories), activity (reach and impressions), and audience. But the information about your audience would not be available unless you have 100 followers. Without it, you won’t be able to get important insights about your target group such as the most active time for your followers and their demographics. The Growth metric, which can be very helpful for new Instagram accounts will also be unavailable for accounts with under 100 followers.
This will limit your Instagram performance. If you don’t know the most active time for your followers, you will not get the most engagement on your recent post, which limits its exposure and possible reach. This process can decrease your engagement rate over time. If you don’t know their demographics, you might find it hard to promote your products through paid advertising. If you can’t access the Growth metric, you will find it hard to analyze which posts bring the most followers per week. You will be unable to predict the peaks and lows of your Instagram and what triggers them.
And this is why this is the very first important milestone, you will need to conquer.
What is the best way to get Instagram followers? And what about the worst?
Find the answer to these and many more questions in my Instagram Guide: Master the Art of Instagram. With 15 methods to increase the number of your followers, the sky will be your limit.
Instagram Milestone #2 - Reach 500 followers
It might sound like a random number but reaching 500 followers should definitely be your top priority once you hit 100 followers. Why 500 followers?
As soon as you gain 500 followers on your Instagram profile, you would be able to properly use a great feature that could help you grow your profile - hashtags in Instagram stories. Similar to regular posts, people can use hashtags in IG stories as a way to reach hundreds, if not thousands of people, and increase the number of their followers.
If your story is of great quality and you also have a nice feed and a catchy biography, a big number of these viewers can become your new followers.
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To clarify, you can still use hashtags in your Instagram stories before 500 followers but you won’t get any viewers from the selected hashtags.
Sometimes, the number of your followers is not the reason why you get no viewers from hashtags. For more information, read Why you don’t get any viewers from hashtags in your Instagram stories?
Instagram Milestone #3 - Reach 1000 followers
This milestone is an essential part of your Instagram journey. Why?
Although you won’t get any new features from reaching 1000 followers, this Instagram milestone is very important for your own benefit. To get so many people, interested in your profile is not an easy task.
If you are able to get 1000 people, interested in your profile, then you can also get 2 times more, 10 times more, 100 times more, and so on. If you have 1000 followers, you know what steps to follow and what works for your profile. So, you would be able to multiply it. Because you know what’s working for your niche and Instagram account.
But if you never get to these 1000 followers, then you can never be certain what worked and what not because clearly, you don’t know yet. Maybe you will need help and that’s not always a bad thing.
You can find a lot of helpful resources on the Internet that will help you get there. Or you can check out my Instagram Guide and learn EVERYTHING you need to know about your Instagram profile.
Instagram Milestone #4 - Reach 10 000 followers
To reach 10 000 followers and get the Swipe Up option, you will need to know that this is not a short-term task. This is the most obvious Instagram milestone you WANT to achieve because once you hit 10 000 followers, you will be able to add links to your stories. And that’s a huge deal. But unlike the previous three important milestones, getting 10 000 followers on Instagram requires time, dedication, and utilizing the right methods for your account.
This feature will give you the ability to convert some of your Instagram followers to website traffic. This will make it easier not only for you but for your followers too. With one swipe up, they will be able to look at your website, shop, blog without leaving Instagram. You can add any (appropriate) link, hype your audience with new products, announce giveaways, share affiliate links & do sponsored posts, and so much more.
And the best thing about it?
You can use story Insights to track how many people have visited the link from your Instagram story.
Once you’ve successfully reached 10 000 followers, it is up to you to set the next milestone for your Instagram profile.
Before you go, make sure to check out my book - Master the Art of Instagram. You won’t regret it!
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