Whether it is traditional or digital Marketing, the holiday shopping season is one of the most important events in the retail world. From Thanksgiving, Black Friday, and Cyber Monday until Christmas and New Year’s Eve, e-commerce businesses have an excellent opportunity to finish out the year strong and even double their revenue mainly due to the high demand from the consumers. 

But in order to do so and be able to compete with the rising competition, businesses need to prepare in advance for these occasions and adjust accordingly their Social Media strategy. If you want your business to be part of the holiday miracle but you have no idea what to post on your Social Media channels, you have come to the right place.


What to post on Social Media before Christmas?


There are many ways to make your Social Media channels more festive.

Even though not everyone celebrates Christmas, all of us feel the holiday magic this time of the year – family gatherings, heartwarming memories, cozy evenings, presents, delicious food, and plenty of free time to enjoy. That’s why it is important, as a company, to share the spirit and discover the best way to engage with your audience. Social Media posts are a great way to start.

Here are some ideas to get inspired:

Share the holiday spirit with your followers

Many businesses and organizations prepare content months in advance for the holiday season. If you are not one of them, and you are looking for last-minute ideas on what to post on your Social Media channels for the upcoming holidays, you start by sharing the holiday spirit with a season-related topic. 

Start with content marketing. Create great visuals with Christmas decor for your next Social Media posts or use stock photos to recreate the magic of this time of the year If your content is already planned, make sure to adjust your future posts by adding a touch of festive tone. Use holiday colors for your content – red, white, green – or add specific holiday objects (i.e. Christmas hat) to share the joy with your audience. If you feel like it, you can even decorate your cover and profile picture to bring even more festive spirit to your feed.

Use videos to attract more people. Find the best way to encourage people to connect with your brand. Tell a compelling story to your followers with the help of great video content. Create a video with Christmas shopping tricks and tips or make your traditional Christmas cookies and share the recipe with your followers. Or simply start a conversation with your followers by asking them about their favorite festive activity. movie, song, or anything holiday-related. 

Remember to use season hashtags such as #ChristmasisComing and #ChristmasTime to reach more people and increase your followers.


Organize a Giveaway/Contest


Giveaways are a nice opportunity to thank your followers for their support and attract new people to your profile. They work extremely well at this time of the year. You can use giveaways and contests to increase your brand awareness, online engagement, and boost your sales. Just make sure to offer something that your target audience desire.


Offer an exclusive deal

Do you feel generous?

You should be, especially before the holiday shopping season. Use this time of the year to give back to your most loyal customers by offering them an exclusive offer they won’t be able to resist. Create a special deal by offering a discount or coupon code, free shipping or Buy 1 Get 2 deal. Use this marketing tip to get new customers and keep your existing customers returning.


Give others

Use Social Media to be humanitarian.

This holiday season is the best time to give back to the ones that need it the most. Highlight a cause that your business is involved in or find/create one. If you want to be even more involved, donate a portion of your sales for a specific period of time and share it with your followers.  Choose something close to your company values and keep in mind your target audience.


Invest in Influencer Marketing

If you have the time and budget to prepare a promotional campaign before the big holidays, consider Influencer Marketing. Influencer campaigns are a great way to introduce your business to a new audience that’s likely to show an interest in your products. They have proven to be very effective for businesses of all sizes when done correctly. Find the perfect niche influencers for your Christmas campaign, create a compelling and authentic message with great visuals, use hashtags and paid advertising and you are one step away from success.


Launch a limited edition product set

Let creativity gets the best of you! 

Reward your customers with a holiday-inspired limited edition product collection. Launch a new product or create a holiday-inspired set of already existing products to celebrate the joy of the holiday season with your followers. 

There are so many ways to celebrate this holiday season. But don’t do it alone. Share the joy of the holiday with others ❤️🎄🎅!

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